Awareness Programs by Sector
Awareness programs by sector: educating, preventing & creating long-term impact
Counterfeiting, piracy, unsafe products, and illicit trade continue to evolve rapidly across physical and digital markets. Today, consumers are increasingly exposed to counterfeit goods through online platforms, social media, informal channels, and misleading digital communications — often without fully understanding the risks involved.
ACTA-GM believes that awareness is one of the strongest and most sustainable tools in the fight against counterfeiting and illicit trade.
While enforcement actions, inspections, and legal measures remain essential, prevention and education play an equally important role in reducing the normalization of counterfeit consumption and encouraging safer, more responsible behaviors.
Through sector-specific awareness programmes, ACTA-GM helps rights holders, institutions, authorities, and communities move from reactive responses toward proactive prevention and long-term impact.
Why awareness matters?
Counterfeit products no longer affect only luxury brands.
Today, risks extend across nearly every aspect of daily life — from medicines and cosmetics to automotive parts, sports products, toys, food items, digital content, and online purchases.
In many cases, counterfeit goods may pose:
- health and safety risks to consumers;
- economic losses for legitimate businesses;
- reputational damage to trusted brands;
- consumer deception and misinformation;
- support for illicit and criminal networks;
- environmental and compliance concerns.
Awareness programmes make it possible to act earlier, reduce risky purchasing behaviors, improve understanding of counterfeiting impacts, and strengthen the role of consumers and institutions in prevention efforts.
ACTA-GM believes that an informed consumer becomes a stronger actor of vigilance.
Sector-specific awareness campaigns
ACTA-GM develops tailored awareness initiatives adapted to specific industries, audiences, local realities, and operational objectives.
Campaigns may focus on sectors including:
Pharmaceuticals & Health Products: Awareness around counterfeit medicines, unsafe healthcare products, fake hygiene items, and risks to public health.
Cosmetics & Beauty Products: Education on dangerous cosmetics, fake perfumes, non-compliant products, and consumer safety risks.
Luxury Goods & Fashion: Awareness related to counterfeit handbags, clothing, jewelry, watches, and accessories, while promoting authenticity and responsible consumption.
Automotive & Industrial Products: Prevention campaigns addressing counterfeit spare parts, fake oils and lubricants, unsafe equipment, and industrial risks.
Sports & Merchandising: Awareness initiatives linked to counterfeit sportswear, accessories, event merchandising, and responsible purchasing during sporting events.
Audiovisual Content & Digital Piracy: Education regarding IPTV piracy, illegal streaming, counterfeit software, digital fraud, and intellectual property protection online.
Agri-Food & Consumer Products: Consumer awareness related to food safety, counterfeit products, labeling issues, and product authenticity.
Children’s Products & Consumer Safety: Awareness focused on toys, school products, children’s safety, and responsible family purchasing habits.
E-Commerce & Digital Platforms: Education on online purchasing risks, misleading advertisements, social media commerce, unofficial platforms, and digital scams.
Target audiences
ACTA-GM develops campaigns adapted to different audiences and levels of awareness.
Target audiences may include:
Younger Generations & Students: Helping young people better understand intellectual property, creativity, responsible consumption, and digital risks through interactive educational formats.
Consumers & Families: Supporting informed purchasing decisions and strengthening awareness of health, safety, and economic risks.
Professionals & Industry Stakeholders: Providing sector-based awareness adapted to operational and commercial realities.
Internal Teams & Employees: Helping companies strengthen internal understanding of counterfeiting risks, brand protection, and corporate vigilance.
Authorities & Institutional Partners: Supporting public authorities and institutions through educational initiatives, cooperation, and prevention-oriented programmes.
Awareness formats
Depending on the audience and operational objectives, ACTA-GM may develop:
- educational workshops and participatory sessions;
- public awareness campaigns;
- exhibitions and educational activations;
- audiovisual content and animations;
- educational comic books and storytelling tools;
- sports and public event interventions;
- digital awareness campaigns;
- university and school programmes;
- awareness booths and interactive formats;
- tailored sector-specific prevention initiatives.
A key pillar of this strategy is The Watchers’ Club, ACTA-GM’s flagship educational programme dedicated to younger generations, responsible consumption, and intellectual property awareness.
Recognized within the international intellectual property ecosystem, including initiatives linked to WIPO ACE Cinema, the programme combines storytelling, creativity, educational tools, workshops, and interactive content to make intellectual property accessible, understandable, and engaging.
Our objective
ACTA-GM’s objective is simple: inform better, prevent earlier, and create a stronger culture of vigilance.
Because fighting counterfeiting also means educating consumers, empowering younger generations, supporting authorities, and promoting responsible market behavior for the long term.