Risk Anticipation
Understanding Change to Better Protect Tomorrow
Counterfeit networks evolve rapidly. They continuously adapt their methods, exploit emerging technologies, transform distribution channels and take advantage of geopolitical, economic and regulatory changes.
In response to these ongoing transformations, ACTA-GM believes that effective intellectual property protection cannot rely solely on reactive measures: it must also be anticipatory.
Our mission is to monitor, analyse and anticipate developments that may impact rights holders, authorities, consumers and markets, in order to design responses adapted to realities on the ground.
Understanding an Evolving Environment
Africa, the Greater Maghreb and the Mediterranean are undergoing profound transformations: new trade corridors, accelerated digitalisation, the rise of e-commerce, expanding digital platforms, local industrial development and shifting regional dynamics.
ACTA-GM integrates these developments into its approach to better understand:
- The impact of geopolitical and geostrategic changes, influencing trade flows, territorial vulnerabilities and emerging illicit routes;
- The rapid development of new technologies, including artificial intelligence, digitalisation, social media, e-commerce, 3D printing and new production tools;
- Changing consumer behaviours and distribution models, directly affecting fraud and counterfeiting mechanisms.
Monitoring Counterfeiter’s Adaptation
Criminal networks demonstrate a strong ability to adapt.
Counterfeiting is increasingly shifting toward:
More Sophisticated Local Production:
Reduced visible import flows, growth of clandestine local production and rapid adaptation to enforcement controls.
Hybrid and Digital Models:
Increasing use of online platforms, social media, marketplaces and parallel distribution channels.
Growing Infringements of Intangible Goods:
The expansion of piracy, copyright violations, digital fraud and infringements affecting cultural and audiovisual content.
Developing Sector-Specific Responses:
Because each sector faces different vulnerabilities, ACTA-GM develops tailored approaches based on priorities identified by members and field studies.
This includes:
- Industrial Intellectual Property (IPR): Trademarks, patents, industrial designs, packaging and industrial innovation.
- Copyright & Neighbouring Rights: Audiovisual content, music, IPTV, digital content, piracy and cultural industries.
- Highly Exposed Sectors: Automotive, healthcare, cosmetics, agri-food, textiles, luxury goods, electronics, agriculture and consumer products.
Anticipating to Act More Effectively:
Through strategic monitoring, sector studies, working groups and exchanges between experts and institutions, ACTA-GM aims to stay ahead of emerging forms of fraud and counterfeiting, enabling faster, more targeted and more effective responses.
Because anticipating risks today means strengthening protection for tomorrow.