At a time when online shopping, social media, and digital platforms have become central to consumer’s daily lives, counterfeiting networks are also evolving at an unprecedented pace. Today, a counterfeit product can be purchased in just a few seconds from a mobile phone, sometimes without the buyer even fully realizing the risks involved. Faced with […]
The fight against counterfeiting and awareness of intellectual property issues now concern society as a whole. While younger generations remain a key audience for prevention efforts, adults, families, consumers, and sports professionals are equally affected by the challenges posed by counterfeit products and emerging forms of illicit trade. In this context, ACTA-GM participated in the […]
In a global context marked by the rapid growth of e-commerce, the multiplication of digital platforms and the fast evolution of consumer habits, the fight against counterfeiting has become a major challenge not […]
In a context marked by the rapid growth of e-commerce, the multiplication of digital platforms and the fast evolution of consumer habits, raising public awareness about counterfeiting has become an essential priority. Today, consumers are exposed daily to thousands of offers circulating online and through social media, often without clear visibility regarding the origin, quality or compliance […]